Layout Design
Web Design
Renter Preferences Report
AppFolio
10% Increase
Ebook Downloads
4% Increase
Social Media CTR
Role
Lead Visual Designer
Team
Art Director
Marketing Lead
Copywriter
Deliverables
Ebook Concept Design
Social Media Design
Landing Page
Overview
AppFolio is a real estate software company featuring products for property managers, realtors, real estate companies, etc. They asked survey participants questions to shed light on what brought them to rent their current space, what they will be looking for at the end of their lease, whether they plan to renew upon lease expiration, and similar questions.
Approach
For the branded design, the report must be cohesive, and the content must correspond to the data visualizations for each survey question. Along with the launch of the report ebook, there would be social media posts that link directly to the landing page where AppFolio's customers sign up to access the ebook.
Ebook Design
I collaborated with the copywriter and the marketing intelligence lead to ensure that the content for the renter preferences report was consistent with the design. I created data visualizations to highlight key points from the survey results to engage the audience. The important part of this ebook design was ensuring that this was clearly understandable and provided the intended knowledge. Using components from our Figma templates, I was able to provide a well-designed and understandable report.
Promotional Social Posts
Using the data from the report, I created social media posts to increase interest in the report. If they would like more information, they can follow the link to the download the report. Using target messaging, we can increase visibility to their intended audience of landlords and property managers. The main focus is to lead their users to convert to online payments with the AppFolio products, increasing the satisfaction of their renters.
Mockups: Designed by Freepik
Landing Page
After engaging with the social posts, the audience will be able to learn more by following the link to a landing page. Here the viewer will be able to input their information and gain access to the downloadable ebook. Using our branded illustrated iconography, we provided a more impactful depiction of some of the metrics found within this ebook. According to our social media management, the audience interacted more with the "large" percent data visualization post, which resulted in an increase in ebook downloads by 10%.
