Brand Design
Social Media
Epic Kidz
Brand Identity
120% Increase
Overall Sales
6% Increase
Social Media CTR
Brand Designer
Epic Kidz
Deliverables
Logo Design
Web Design
Brand Guidelines
Social Media
Overview
Approach
When working on their logo and branding, I wanted something fun and whimsical that children and their parents would find intriguing and interesting. The client chose the monkey as the main character to include in their branding. Along with the logo, I also designed a pattern that included the monkey character that could be used for packaging or any other print materials.
Branding
When creating the branding for Epic Kidz, I wanted to create a whimsical and fun experience through imagery and illustration. The images should portray happy children and the product imagery should be clear and bright. The bubble font was used for the logo, edges rounded and bold. I created a monkey illustration to be used within the logo and to be used as a logo mark.
Social Media Graphics
I was able to construct a story for Epic Kidz's Instagram account by using vibrant colors and imagery of smiling children playing. It will feature products, logo imagery, and promotional sales.
Tag Design
Website Design
I created a responsive one-page website to house all of the products and content. This resulted in a straightforward experience that focused on product shopping, leading to a quicker check out process.
